Tuesday, May 29, 2007


Signature Links on Forums

Do they work? I guess you have to look at them for what they are worth.

I would be willing to bet that more value is gained from those clicking on the actual signature links in a forum posters post, than those links being indexed by a Search Engine, and then visited by someone using that Search Engine.

Forum signature links are useful on several different levels. They can build a brand/site awareness amongst those on a forum. For instance, the more links you see of the same site advertised in a forum, the more apt you are to clicking on the link.

Generally those that have thousands of posts tend to have a larger percentage saturation within a search engine. For instance, someone with 5,000 posts who ads a signature link will automatically generate 5,000 links with this signature, throughout the forum.

While this may saturate a forum, and can certainly lead to a lot of notice amongst those visiting the forum. This does not always translate into 5,000 indexed pages of links for that forum poster. However, there will be a large percentage of those links indexed than say someone with only 500 posts.

Ultimately, I think that there is a great value in signature links, but believe this value comes more from within the forum community than outside of it. What I am trying to indicate is that forum signatures are more useful in getting brand awareness than PR passing back links.

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