Tuesday, December 22, 2009
Monetizing a Directory - Part 2
PPC - or Pay Per Click. You place a link on your site to another site, product, or offer and every time someone clicks on that link you make money.
There are several Pay Per Click programs out there. Google Adsense is the most popular, followed by Yahoo! Search Marketing, and Microsoft adCenter.
Let's keep in mind that with PPC advertisers will bid on keywords that they want to have their products or site show up under. Google and other PPC programs use a contextual based system of generating results for advertisers links based on the content within your site. Given the directory site will be filled with a lot of unique content and categories it makes it an ideally suited environment for PPC Ads.
Most directory owners choose to limit the scope of their PPC ads to banners, or skyscrapers. Using a skyscraper is generally the most effective way to ensure that you get the most coverage and exposure with your directory. Assuming you've chosen to show no more than 10 search results an average 120 x 600 Skyscraper will generally extend from top to bottom of those results. Placing that Skyscraper to the right of the results will generally direct the reader of those results attention through to the ads as they continue reading left to right DOWN the page!
Stay Tuned for Part 3!!!