Wednesday, December 16, 2009

 

Monetizing a Directory - Part 1

One of the best ways to offset your directory costs - things like:

hosting costs
software license costs
domain registration costs
maintenance and update or design costs

is to monetize your directory.

Not all directories and afford to exist or maintain profitability without a little boost from other income outside of the listing fees. Some good examples of programs that can help you monetize your directory are:

Commission Junction - affiliate marketing type ads, context, banners, etc.
Google Adsense - PPC (pay per click) contextual ads
eBay Partners - Targeted Auctions, leads, sales and or banner ads

Sure, there are literally hundreds more out there - I'm not going to list them all. What I am going to do is explain how the three above which all cover different forms of marketing/advertising can be used to monetize your directory site. I'll also show you how you can do this without detracting from your directories original purpose, or that of those that list within your directory.

Stay Tuned...

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